by Michael Kahny on Tuesday, April 10, 2012 at 11:30am

There's a lot of misinformation about print these days. "Print kills trees"..."Print is less effective than digital"...and so forth. But the truth is, print is not only a powerful and extremely effective communication medium, it's also renewable, recyclable and sustainable. The printed word on paper, enhanced with effective images, has an enormous ability to communicate ideas and drive sales. As a recyclable, renewable and sustainable environmental choice, print also has surprisingly "green" credentials.